Building the Web

Software companies are no different from other companies in that they know where their bread is buttered. There is a tendency then, to focus on responding to your clients, and lose sight of ways to expand into new markets. And this would be a shame, because software is creating new markets all the time. Software designers design lives, not just applications. And as the public becomes accustomed to redesigning their lives, opportunity only grows for new applications. It is the software designer's job to lead the way.

Nowhere is this more true than with respect to internet applications. The emergence of AJAX and "Web 2.0" show that as ideas converge, standards develop, and innovation follows.