Official Google Blog: Setting trends

Official Google Blog: Setting trends

I've decided to start reading the Official Google Blog, which (now obviously) should be the central conversation of the Search Community. We'll see.

Google Trends is exciting as hell, and I'm going to be paying attention to it for a while.

Google's real power base seems to be its dominant position in the search market and the deluge of search information it has collected over the past few years to improve its product. Can't say Google looks anything but good lately (apart from the potentially-being-evil thing).

Search trend data seems to be one of the more potentially powerful elements that Google can provide to users. I think it promises to answer a lot of previously unanswerable questions, or at least provide another measure with which to compare our perceptions.

Google Trendspotting is the new Google Siteseeing.