ideablog

Thursday, April 27, 2006

BrightCove

It seems to me that BrightCove is doing something really exciting. Yes, thanks, I know I'm brilliant.

But really, the web is converging with TV quickly, and they seem to have their ducks in a row.

Watching CEO Jeremy on Charlie Rose (sans Charlie) tonight, I'm struck by the vision he seems to have about this convergence. First of all, he highlighted the shortcomings of standard television, made obvious only recently by the web, that programs are linked so tightly to time: shows are on when they're on, not necessarily when you want to watch them. He then talked about the ability of the web to provide niche programming on a level unheard of on television, even in the sattelite/cable era. He balked slightly at a comparison to Comcast, as it suggests that TV on the Web is merely a move of content to one medium to another - and suggested BrightCove might be seen as a combination of Comcast, Ebay, and Google, illuminating the point that a large part of their business model is the idea of creating markets for video content, as well as connecting viewers to targeted content through search and information management.

Fascinating!

0 Comments:

Post a Comment

<< Home